My New Year’s resolution for 2018 is to BE more social and less ON social. Why you may ask? Well, for me, it all stems from my relationship with technology. Sometimes it can be a blessing and then again, sometimes it can be a curse. It has the ability to connect and to disconnect us simultaneously.  Don’t get me wrong. The advancements in technology have been hugely beneficial for Realtors® and I’m grateful. It has streamlined processes, improved efficiencies and automated tasks. But that’s just the thing. As a person, I don’t want to be “automated.” I’m not a computer.
 
Our role as realtors is to be a fiduciary to our clients– meaning we are dedicated to them, we support and honor their wishes and we are their trusted ethical advisors. I believe the agent/client relationship goes even farther than that. When there are victories to be celebrated or bumps in the road to attend to, I want to be the one who personally provides that service to my clients. Technology cannot replace the empathetic ear of a realtor who understands and listens to the ins and outs of someone’s life, family, finances, career, goals and so much more. There’s something incredibly fulfilling about a handshake, a toast in someone’s honor, a good laugh or even a good cry in the company of another. A computer can try but I don’t think it can successfully reach that level.
 
Minimizing my use of social media is my way of connecting more with people on a personal level. I want to take the values I hold dear in my career and apply them in my daily life. I want to be there to give my daughter a high five when she scores the winning basket– not send her an emoji high five on her Instagram picture of the final score. Sometimes I’m not even sure if I know which emoji that is! Don’t worry, she is more than happy to correct me. I don’t want to waste time scrolling through the never-ending news feeds, tweets, posts, vines, snaps, stories plus whatever else is out there that I don’t even know about yet. I want to be in and share in the moment with family, friends and clients. Let’s get social, in real life, 2018.
 
— Tamara